The Importance of Video Marketing for Your Business

Thomas LoFaso
Dec 6, 2024
3 min read

Updated: Feb 27

Did you know that 84% of consumers say they've been convinced to buy a product or service after watching a brand's video?

TLo Productions, along with other organizations, has offered numerous strategies to enhance video marketing for a business (How to Make Your Business Thrive Through Video Marketing). But not many associations dive into the WHY. Why is video marketing so important? And why do so many companies fall flat by not recognizing how crucial video marketing is?

Visual Retention and Engagement

The simplest answer is that this generation has a shorter attention span and different focal points of interest. People process visuals 60,000 times faster than text, making videos a powerful medium to capture attention and convey messages quickly.

In the early 2000s, or even the 1990s, commercials, billboards, and paper advertisements were still the norms. However, as we know now, cell phones are the new standard. They offer it all: music, phone calls, texting, FaceTime, social media, and shopping. As a business, it’s important to understand and recognize this change.

Enhancing Trust and Connection

Another crucial point is that videos allow more room for creativity, personalization, and engaging specific audiences. If you create a simple flyer or graphic, you limit what points you are trying to make. Viewers retain 95% of a message when it’s in video form, compared to only 10% with text.

With pictures and graphics, you literally have limited room within the template. However, with video creation, you have unlimited perspectives, environments, talking points, subjects, and time. Videos can imbue your business with personality, depth, and meaning.

An audience member cannot truly feel humanity or empathy through a flyer—it’s just text! For example, talking head videos effectively showcase an individual's character, mission, and passion. Humanizing your brand is vital. Along with talking head videos, testimonials, behind-the-scenes clips, and explainer videos are excellent tools for fostering authenticity.

Versatility and Adaptability in Video Marketing

Video marketing is extremely flexible! Unlike a singular flyer or a billboard on a busy main road, you can share videos anywhere, anytime. Videos on social media platforms cater to engagement and sharing options. You can send videos to your story, through direct messages, links, or even repost them on your feed.

Various Formats for Different Platforms

Videos can also be adapted for multiple platforms—short-form for TikTok or Instagram, long-form for YouTube, and vertical for Reels or Stories. Moreover, videos are effective for all stages of the marketing funnel, from awareness (social ads) to consideration (explainer videos) to decision-making (product demos).

You can create videos that are clearly advertisements or opt for a more casual and friendly approach. Regardless of your marketing stage, videos effectively attract their target audience! This level of complexity cannot be achieved with a graphic or picture alone.

The Impact of Video Marketing

Video marketing has transformed the landscape of brand communication. Businesses that have embraced video as a key component of their marketing strategy have seen significant results. Video marketing is no longer optional—it's essential for building connections, boosting engagement, and standing out in a competitive market. Companies that overlook its power risk missing out on growth and lasting success.

Embrace videos to share your story, captivate your audience, and drive results!

Contact TLo Productions Today!

Here at TLo Productions, we fully believe in the organic and paid strategy blend! We offer various marketing services, understanding that everyone has different budgets and visual goals. Our priority is to learn about your business and your clients. With this information, we can design customized content that meets your needs.